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collected, is capable of encompassing the form in which relevant information is

conveyed as well as the substance of that information”.

Giving Misleading Information to Obtain a Credit Report from a Credit Reference Agency

5.54

The meaning of fairness in the context of personal data privacy protection can also be

illustrated by the case of collecting consumer credit data pursuant to the Code of

Practice on Consumer Credit Data issued by the Commissioner. Clause 2.11 of the Code

states that for requests made to access the database of a credit reference agency by a

credit provider, the credit provider shall confirm the purpose of access to the data in

order to prevent arbitrary or indiscriminate access to sensitive personal data.

5.55

The Code was revised in 2011 to permit credit providers to access the mortgage count

38

of an individual through a credit report under prescribed circumstances.

39

Clause 2.11 of

the Code was extended to impose an obligation on the credit provider to confirm the

purpose of access to the mortgage count data.

5.56

The Code also explicitly prohibits

40

access to the consumer credit data of an individual

by a credit provider for the purpose of offering or advertising the availability of goods,

facilities or services to such individual.

Collection of Personal Data from the Public Domain

5.57

The Ordinance does not exempt the application of DPPs to personal data collected

from the public domain, such as public telephone directories, members’ directory

maintained by a trade or professional body or public registers maintained by various

government departments. It may be tempting for a data user, in particular a direct

marketer, to harvest personal data from the public domain and use it in direct marketing

activities. Some relevant cases decided by the Commissioner or heard by the AAB are

discussed below.

5.58

In a complaint about the receipt of car park promotional offers sent by a car park

management company with the complainant’s name, address and vehicle registration

number, the Commissioner carried out an investigation.

41

The evidence before the

Commissioner showed that the company had arranged its staff to conduct searches at

the Transport Department for vehicle owners’ registered particulars. The Transport

Department required applicants for the Certificate of Particulars of Motor Vehicle to

certify in the application form that the information provided was true and complete.

Under the relevant ordinance,

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any person who makes any statement which is false for

38

“Mortgage count” means the number of mortgage loans under which an individual is a borrower, mortgagor and/or

guarantor.

39

Paragraph 2.9A of the Code.

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Paragraph 2.12 of the Code.

41

See Investigation Report No.12-3428, available on the Website:

https://www.pcpd.org.hk/english/enforcement/commissioners_findings/investigation_reports/files/R12_3428_e.pdf

42

Section 111(3) of the Road Traffic Ordinance, Cap 374, Laws of Hong Kong.