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PCPD News
私隱專員公署通訊
•
Issue no. 29
16
Industry Insight
行業聚焦
場景
Scenario
3
禮品換領
Gift Redemptions
場景
Scenario
4
發放產品或服務推廣資訊
Sending Promotional Materials for Products or Services
場景
Scenario
5
使用閉路電視
Use of CCTV
商店向會員發出換領券，憑券到店舖領
取禮品時，店員要求會員提供身份證號
碼以核實其會員身份。
A store issues vouchers, which members
can redeem for gifts. Upon redemption,
members are requested to produce
their ID card numbers for membership
authentication.
保障私隱錦囊
•
可要求顧客出示有相片的身份證明
文件以核實其身份，例如會員證、學
生證或職員證。
電器店向會員寄出其姊妹公司的美容產
品推廣資訊。
An electronics retailer sends promotional
materials for beauty products from an
associated company to its members.
保障私隱錦囊
•
利用顧客的聯絡資料進行直銷活動
前－
>
須告知顧客你的機構擬使用他們的
何種個人資料，以推廣機構的哪類
產品或服務。
>
須先得到顧客的同意，才可向他們
發送上述的廣告或宣傳資訊。
>
不回覆不代表同意。
某時裝店在商舖內安裝隱蔽式攝錄機，
藉以監察可能出現的盜竊情況。
A boutique has installed a covert
recording device to monitor the store for
possible theft.
•
足夠確認換領者身份便可，不應收集
身份證號碼或副本。
•
如顧客授權他人代領，可要求代領者
出示授權書及有關身份證明文件。
Tips for data privacy
• A s k t h e m e m b e r s t o p r e s e n t
identification documents with photos,
such as membership cards, student
cards or staff cards for identity
authentication.
•
如顧客以書面或口頭方式表示不欲再
接受推廣資訊，須馬上停用他們的資
料作直銷，以尊重他們的私隱。
•
確保使用中的「拒收直銷資訊名單」是
最新版本，在寄發直銷資訊時剔除名單
上的人士。
Tips for data privacy
• Before using the personal data of
customers for direct marketing:
> thecompany must notify its customers
of its intention and what kind of
personal data it intends to use, as well
as the classes of products and services
it intends to promote;
> the company must obtain consent
保障私隱錦囊
•
除非別無他選和有充分理由，否則不
應安裝隱蔽式的攝錄機。
•
如用作防盜用途，應採用非隱閉式的
閉路電視。
• Only collect the data necessary for
identification. There is no reason to
collect ID card numbers or hard copies
of ID cards.
• If the members authorise someone
else to redeem the gift for them, you
can request the latter to produce
an authorisation and identification
document.
from its customers to use their
personal data; and
> if their customers do not reply
to their request for consent, the
company must assume they do not
agree to the use of their personal
data for direct marketing.
• If their customers, either orally or in
writing, ask the company to stop using
their personal data, the company must
stop using their personal data.
• The company should maintain a
regularly updated opt-out list and make
sure no one in the company uses the
personal data of members who have
indicated that they do not wish to
receive further marketing materials.
•
閉路電視監察範圍內及入口應有明顯
告示，提醒顧客╱員工會受到監察，
及告知監察的目的等。
•
顧客和員工期望有較高私隱高的地方
（例如休息室及更衣室），不應設置閉
路電視監察。
續
continued
》