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PCPD News
私隱專員公署通訊
•
Issue no. 29
14
Industry Insight
行業聚焦
零售商經常面對上述問題。本港目前約
二十六萬人從事零售業，佔勞動人口一
成。零售業前線人員在日常工作中經常
接觸到客戶和員工的個人資料。有見及
此，公署與香港零售管理協會自去年六
月合作推展主題為「卓越零售，保障私
隱」的行業保障私隱活動，目標是增進
業界對《個人資料（私隱）條例》（「條例」）
的認識，提倡良好行事方式。更成立了
工作小組，分享零售商在營運上會涉及
個人資料的業務範疇和業界關注的事項。
參與是次工作小組的成員包括香港零售
管理協會經理
樊麗儀女士
、利亞零售有
限公司人才管理及發展高級經理
潘寶珍
女士
、香港必勝客管理有限公司市務經
理
廖婷英女士
及美心食品有限公司法律
顧問
戴敬慈女士
。
零售商在許多情況下均會收集及處理個
人資料（例如會員計劃、推廣活動等），
工作小組因而建議從這些實際運作為基
礎，編制了「零售業保障私隱面面觀」講
座。並為切合不同工作性質的需要，制
定了一系列的培訓課程（見第
18
頁表），
務求提昇從業員對個人資料私隱保障的
意識。
公署正著手製作一套網上評估工具，就
零售業前線人員涉及處理個人資料的常
見場景（即以下例子），解釋條例的規定，
並提供實用貼士，以助從業員在遵從條
例要求的前提下，有效地完成相關工作。
A l l o f t h e a b o v e a r e s c e n a r i o s
encountered by retailers every day.
Currently, about 260,000 people in Hong
Kong are engaged in retailing, making
up 10% of the working population.
Frontline workers are frequently required
to handle the personal data of their
customers and co-workers while carrying
out their daily duties. In view of this,
the PCPD collaborated with the Hong
Kong Retail Management Association
(HKRMA) last June to launch an industry-
specific campaign called “Driving Retail
Excellence through Privacy Assurance”.
The purpose of the event was to promote
unde r s t and i ng o f da t a - p r o t ec t i on
requirements under the Personal Data
(Privacy) Ordinance and share good
privacy practices among members of the
industry. Also, a working group was set
up for retailers to discuss compliance
issues in various business environments
and other concerns. Members of the
working group included
Ms Veronica Fan
,
Manager of the HKRMA;
Ms Carol Poon
,
Senior Manager-Talent Management &
Development of the HRA Division of
Convenience Retail Asia Ltd.;
Ms Liane
Liu
, Marketing Manager of Pizza Hut
Hong Kong Management Ltd; and
Ms
Rachel Dai
, Legal Counsel of Maxim’s
Caterers Ltd.
S i n c e r e t a i l e r s i n t h e i r bu s i n e s s
o p e r a t i o n s c o l l e c t a n d h a n d l e
personal data for various purposes
(e.g. membership applications and
promotional activities), the working
group suggested focusing on these data
practices. The collaborative effort has
resulted in the formulation of a “Retail
Operation Seminar”. The working
group has also planned a series of
training programmes (see Table on
page 18 ) t o enhance comp l i ance
among the retail workers with different
job types.
Aiming to help frontline staff in the
retailing sector to do their job efficiently
without violating the Ordinance, the
PCPD is now developing an online
assessment tool to explain the stipulations
set out in the Ordinance, together with
some useful tips, using the following
common scenarios involving personal
data processing by retailers.
零售業保障個人資料私隱活動
Retail Industry Campaign for Protecting Consumers’
Personal Information
「店鋪裝有感應器，可找到附近正開啟
Wi-Fi
功能以搜尋網絡的智能電話。
店員憑手機的位置，從而追蹤機主的在店鋪裡的行動，考查他曾否光顧和
買了哪些產品，這做法有問題嗎？」
「商戶可收集參加會員計劃人士的身份證號碼嗎？」
「零售商如何使用客戶的個人資料進行推廣活動？」
“A store has installed sensors that scan for smartphones with Wi-Fi turned on.
The store uses the sensor to identify each phone’s unique address, determining if
the owners are repeat customers, and then tracking their movements around the
store to record what they buy, etc. Is this lawful? ”
“Are retailers permitted to collect identity card numbers from membership
applicants?”
“Are there any restrictions on how retailers use their customers’ personal data
for promotional activities?”
公署為零售服務業界舉行不同課題的講座，令從事不同範疇工作的零售業從業員了解條例的規定。
The PCPD has organised a series of training programmes to enhance compliance among the retail workers with
different job types.