PCPD News Issue 30

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PCPD News 私隱專員公署通訊 • Issue no. 30 焦點報道
Special Feature
私隱專員促請當局把人對人直銷電話納入拒收訊息登記冊
The Commissioner Urges the Administration to Expand the Do-not-call Registers to
Include Person-to-person Calls
私隱專員委託香港大學社會科學研究中
心於 2014 年 3 月就人對人直銷電話進
行公眾意見調查，並把調查結果與通
訊事務管理局辦公室 (「通訊辦」) 於
2008 年進行的同類調查相比，結果顯
示人對人直銷電話的數量再趨上升，更
多人表示對這類電話反感，而從這類電
話中得益的不單只佔非常少數，更有下
降趨勢。調查結果支持私隱專員向當局
提出擴大拒收訊息登記冊的建議。
現時由通訊辦的拒收訊息登記冊，讓電
話用戶登記其電話號碼，拒絕接收非應
邀商業電子訊息，包括傳真、短訊和預
先錄製電話訊息，但不包括人對人電話。
人對人直銷電話的調查
私隱專員在 2014 年 8 月 5 日舉行記者
會，公佈有關調查結果。消費者委員會
(「消委會」) 亦歡迎私隱專員就消費者
對於「人對人促銷電話」的意見作研究；
並表示近年利用「電話促銷」來開拓市
場已非常普遍，相關手法的應用更呈顯
著上升，議題值得關注。消委會表示消
費者的意見調查一方面提供了客觀的數
據和具體的分析，另一方面也可以檢視
市場趨勢，增加機構對議題的理解，進
一步保障消費者權益。
私隱專員提醒機構，法律規定機構在直
接促銷中首次使用個人資料時，必須告
知該名人士有拒收訊息的權利。該名人
士亦可以隨時行使這項權利。若顧客已
提出這要求，機構必須停止使用其個人
資料作直接促銷。
The Commissioner commissioned the
Social Sciences Research Centre of The
University of Hong Kong to conduct a
public opinion survey in March 2014
on person-to-person direct marketing
calls ("P2P calls"). Compared to a
similar survey conducted by the Office
of the Communications Authority
("OFCA") in 2008, the 2014 survey
revealed that there was a growing
preponderance of P2P calls, with more
people responding negatively to the calls
and fewer people reporting anything
positive about the calls. The findings
supported the appeal to the Administration
to expand the Do-not-call ("DNC")
registers .
T h e DN C r e g i s t e r s , c u r r e n t l y
administered by the OFCA, provide
for telephone subscribers to register
their telephone numbers to ward off
unsolicited commercial electronic
messages, which include, at present,
fax messages, short messages and pre-
recorded telephone messages, but
exclude person-to-person calls.
Survey on person-to-person direct
marketing calls
Th e C o mm i s s i o n e r a n n o u n c e d
調查摘要：
centre/publications/surveys/files/
p2p_survey_sum_c.pdf
調查報告全文 ( 只有英文 )：
Th e f u l l s u r v e y r e p o r t ( w i t h
executive summary):
w w w . p c p d . o r g . h k / e n g l i s h /
resources_centre/publications/
surveys/files/p2p_survey_e.pdf
2014 年 8 月 21 日專員網誌「人對
人直銷電話的拒收訊息登記冊 最終
由哪一個政策局負責 ? 」全文：
w w w . p c p d . o r g . h k / t c _ c h i /
a b o u t _ p c p d / c omm i s s i o n e r s _
me s s age / b l og_21082014 . h tml
The Commissioner’s Blog on 21
August 2014 – Renewed Call to
Set Up a Do-not-call Register for
Person-to-person Telemarketing
Calls caught between two Bureaux”:
pcpd/commissioners_message/
blog_21082014.html
the results of the survey at a press
conference on 5 August 2014. The
Consumer Council welcomed the
PCPD’s efforts to understand consumer
attitudes towards person-to-person
direct marketing calls, and opined
that the results of the survey would
enhance understanding and monitoring
of market trends, providing useful
information and data for concrete
analysis of the issue. The Consumer
Council pointed out that these findings
and analysis were valuable for the
protection of consumer rights.
The Commissioner pointed out that it
is a legal requirement for companies
to notify customers of their opt-out
right when using their personal data
in direct marketing for the first time.
Thereafter, the customers may exercise
this right at any time, and, in response,
the company must then cease to use
their data for direct marketing.