This one-day conference will be a privacy landmark event in Hong Kong as a panel of distinguished speakers has been lined up. This includes the Privacy Commissioners of Australia, Canada, Federal Trade Commission (United States) and New Zealand, as well as international consultants and local privacy professionals. Participants should be able to pick up practical advice from these experts on how to embrace privacy as an organization imperative and as a critical enabler of trust and freedom in our present-day information society.