Recent Developments

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• Worldwide devts

  • More and more countries are enacting general data protection/privacy laws e.g. Chile, Australia, Canada
  • Lack of consumer privacy is becoming a significant obstacle to e-commerce

    • US studies: US$2.8 b in lost online sales in 1999, potential losses of up to US$18 b by 2002 (compared to projected total sales of US$40 b)

• Domestic devts

  • IDA Consultation Paper on Building Trust and Confidence in Electronic Commerce

    • general view - businesses are not doing enough to protect privacy
    • half think this is impeding b2c e-commerce adoption

• Sanctions

  • Compliance Authority may investigate any complaint, and after giving the provider a reasonable opportunity to be heard

    • dismiss the complaint
    • give a warning to the provider
    • revoke or suspend the providerÅfs right to use the ÅgPrivacy Code Compliance SymbolÅh
    • publicise the non-compliance by the provider

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