Media Statements

PCPD Launches the New TV API – “Stay Smart. Mind Your Digital Footprint”

(1 December 2015) The Office of the Privacy Commissioner for Personal Data (“PCPD”) has launched a new TV Announcements in the Public Interest (“API”) entitled “Stay Smart. Mind Your Digital Footprint,” calling on members of the public to go online vigilantly, and protect, respect others’ personal data.

Well-known media figure Ms Akina Fong was invited by the PCPD to take part in this 30–second TV API. The Privacy Commissioner for Personal Data, Mr Stephen Wong said, “In a brisk lively manner, this API advises members of the public to share information online vigilantly, to obtain others’ consent before uploading their personal data or sharing photos online. Before downloading a mobile application, we should find out if it will collect our personal data excessively. In sum, mind your digital footprint.”

Mr Wong emphasised, “Every part of our daily life is related to personal data. Once personal data is uploaded to the Internet, it can never be deleted. Many incidents concerning telephone deception, direct marketing and cyber-bullying were notably, one way or another, stemmed from digital footprints left by people unintentionally or inadvertently. Hence we need to assess the risks and consequences when going online or downloading apps. As a starting point in protecting our own personal data, we should use our brains and stay smart.”

The TV API can also be viewed at the links below:

1. PCPD’s website
2. “BeSmart Online” thematic website
3. “BeSmart Online” Facebook page
4. “Children Privacy” thematic website
5. “Student Ambassador for Privacy Protection Programme” Facebook page
6. PCPD’s YouTube page

 

 

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