Mass Media Campaign
Previous Campaigns
- Stay Smart. Mind Your Digital Footprint. (2015)
- Think Privacy! Be Smart Online (2013-14)
- Promoting the understanding of new Direct Marketing rules bought by the Amendment Ordinance 2012 (2013)
- Privacy Beyond Price (2012)
Mass Media Campaign
Mass Media Campaigns
Stay Smart. Mind Your Digital Footprint.
PCPD launched a new promotional campaign in December 2015 to call on members of the public to go online vigilantly and to protect, respect others' personal data.
TV API
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Radio API
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This link will open in a new windowCantonese version
This link will open in a new windowPutonghua version
Think Privacy! Be Smart Online
The Think Privacy! Be Smart Online advertising campaign launched in late April 2013 was a public education tool to enhance public awareness about the data privay risks online. Through the use of TV, print commericals and social plarforms, it encouraged people to visit PCPD’s thematic site (This link will open in a new windowwww.pcpd.org.hk/besmartonline) which provides updated information and useful resources to help people protect their personal data and privacy when engaged in online activities.
The TVC was rerun on MTR trains in March 2014.
Promoting the understanding of new Direct Marketing rules bought by the Amendment Ordinance 2012 (2013)
Print Ad
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TV API
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Privacy Beyond Price (available in Cantonese only)
The PCPD launched its large scale TV production in partnership with RTHK from September to November 2012. A six-episode TV docu-drama series, entitled “Privacy Beyond Price”, featuring privacy issues, was aired on TVB Jade during the period. The docu-drama had a prime time slot and featured 40 local actors.
Reaching one million people per episode on average, the series covered range of topics, including privacy infringement for commercial gain; employee privacy versus employer benefits; how private, government and public organisations can prevent data leakage; the risks of data leakage when using electronic products or online devices; and how to strike a balance between public interest and the individual’s right to data privacy. All stories were based on real-life cases.
