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Case Notes

Case Notes

This case related to provisions on direct marketing

Case No.:2014C12

A body-check service company was summonsed for failing to comply with an opt-out request

The Complaint

The Complainant was an ex-customer of a body-check service company. Since mid-2013, the company had repeatedly made direct marketing calls to the Complainant promoting its body-check services. Despite the Complainant’s earlier verbal and written opt-out requests, the company continued to make direct marketing calls to him in July 2014.

Outcome

The body-check service company was charged with the offence of failing to comply with the Complainant’s requests to cease to use his personal data in direct marketing under section 35G(3) of the Ordinance. The company pleaded guilty to the charge and was fined HK$10,000.

(Uploaded in September 2016)


Category : Provisions/DPPs/COPs/Guidelines : Topic/Subject Matter :