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Media Statement - PCPD Revamps Website and Stages Roadshow to Promote Privacy Rights

Date: 23 December 2014

PCPD Revamps Website and Stages Roadshow to Promote Privacy Rights

(23 December 2014) From 28 December 2014 to 10 January 2015, the Office of the Privacy Commissioner for Personal Data ("PCPD") will stage a public education roadshow, with an exhibition truck visiting different districts of the city. The roadshow is organised yearly to enhance public awareness of data privacy rights under the Personal Data (Privacy) Ordinance.

"Over the years, we have seen a growing public interest in data privacy," said Privacy Commissioner for Personal Data Mr Allan Chiang. For example, in 2013-14, the PCPD website attracted 907,085 visits, representing an average of around 75,000 visits a month. The roadshow is another opportunity for the PCPD to engage with the community to help individuals safeguard their right to personal data privacy."

The PCPD website has become an important channel for the PCPD to reach out to the community with its growing wealth of privacy information. The website has recently been redesigned, the contents have been restructured, and a host of new features have been added to provide a one-stop portal on privacy protection matters. A user-oriented approach provides short cuts for direct access to or retrieval of information with respect to "individuals" (data subjects) or "organisations" (data users). A quick guide allows easy access to the most popular pages.

The roadshow is supported by six District Councils and will cover 26 different locations on the Hong Kong Island and in Kowloon and the New Territories. Inside the exhibition truck are display panels providing practical tips for protecting personal data in everyday activities, such as responding to direct marketing approaches, and using smartphones and social networks. Visitors can pick up the latest information leaflets published by the PCPD, including information on opting out of direct marketing activities and dealing with cyber-bullying, and receive a prize by participating in a quiz.

Details of the roadshow are available at www.pcpd.org.hk/roadshow.

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